GameStop PowerUp Rewards program was launched in October 2010 and now it has 10 million members. GameStop PowerUp Rewards program offers a range of bonuses to card-carrying loyal consumers. When members of GameStop buy online and in stores, GameStop PowerUp Rewards program rewards them with points exchangeable for a range of items. The retailer got help in achieving record earnings, with digital sales up 53% in Q1 of 2011 with the fast-growing program. PowerUp Rewards is approximately 50 percent of GameStop’s deals and rising.
GameStop members visit GameStop far more regularly and spend more than three times in comparison to the non-member spends. Digital income from console purchases increased 50% and PC digital income raised 62% besides PowerUp Rewards revenue. The quarter’s E-commerce sales were increased by 20%. Membership of PowerUp Rewards was increased in Q1 with the help of more than 13 million monthly unique visitors and the partnership between GameStop and a free browser-based game site, Kongregate. Continue reading »