The goal of ibn lokmat marathi news channel is to provide help to the marathi people in Maharashtra, India. The ibn lokmat marathi news channel would upgraded itself through its network associate Network18 Group. Its commercials run on CNN-ibn, ibn-7, CNBC Awaaz and CNBC TV 18 as well as other media.

IBN lokmat pledge to be a bridge between Maharashtra and the broader world with reporters in every region of Maharashtra, and admittance to countrywide as well as worldwide networks.

Nikhil Wagle, ibn-lokmat editor said, “The channel will talk in contemporary Marathi, be inclusive in its approach, will not mince words when it comes to taking up an issue and shall be highly interactive and informative. Over a period of time, the channel will become the most dependable source of information in Marathi across Media. The channel will focus on Maharashtra and not only on Mumbai.”

Rajdeep Sardesai said, “ibn-lokmat will be tailored on the lines of CNN-ibn and ibn7 and hence the spotlight will continue to stay rooted on the journalistic spirit of ‘Whatever it Takes’. With editorial integration between GBN and lokmat, we hope to become the voice of Maharashtra and the channel’s content will not only reflect the mood of the viewers, but will also successfully influence popular opinion.”

Fields such as local, regional, national, international, sports, movies, theatre, fashion, etc. will be used to provide information by the channel’s programming.

Vijat Darda, lokmat Group chairman said, “The joint-venture will blend together lokmat’s reach and understanding of the Marathi mind and GBN’s world class standards to create a credible Marathi news channel. I am confident that this relationship will further expand and strengthen this endeavor that is ibn-lokmat.”